concept & design

Fueled by a lifelong passion for design and the boundless love of a parent, Rolyn Barthelman, the creator of Wee See, set out to develop a sensory experience for babies and their parents that is both intensely playful and undeniably soothing.

Barthelman attended Pratt Institute, where he was deeply inspired by his mentor, design legend Charles Goslin, who insisted his students become powerful thinkers, shaping Barthelman's fundamental approach to design. When tackling any creative project, Barthelman examines not just the aesthetic challenges involved but also the mediums themselves.

An example of this is one of Barthelman's early successes, a "choose your own adventure"-style web animation called "Booby Trap," which created a full-screen cinematic experience using vectorized video in Flash. The first of its kind, the interactive movie was as highly praised for its innovative use of available technology as it was for its wonderfully visceral entertainment.

Throughout his career, Barthelman has done design work for Comedy Central, MTV, Nickelodeon, Cinemax, Sony, ESPN, and other notable brands. Barthelman has received numerous accolades for his work, including awards from the Broadcast Designers' Association, Type Directors Club, One Show, and CTAM. He has been frequently recognized in magazines such as RES, Print, HOW, ArtByte, Creativity, and Time Out and has been a featured speaker at the FMX International Conference in Germany, Pratt Institute, and elsewhere.

Barthelman lives in Brooklyn, NY, with his wife and daughter.


Singer and songwriter Tim DeLaughter is best known as the front man of Tripping Daisy and, more recently, The Polyphonic Spree, a self-described "choral symphonic rock group" that averages 25 members, covering the full spectrum of instrumentation from classical to rock. Their live perfomances are theatrical spectacles filled with bombastic energy that are a true celebration of life. DeLaughter is the musical director, sings lead vocals, and plays a wide array of instruments.

His music is often described as dreamlike, uplifting, and playful, qualities that lent themselves perfectly to the project. "There is a freedom of expression that happens when you're able to see the world through a child's eyes," says DeLaughter. "Wee See was the full realization of that pursuit."

DeLaughter has performed on The Tonight Show with Jay Leno and Late Night with Conan O'Brien, and at the Rock & Roll Hall of Fame, Fashion Week, and the 2004 Nobel Peace Prize Concert honoring Wangari Maathai. He has collaborated and toured with the likes of Peter Gabriel and David Bowie; his music has been featured in numerous commercials, television shows worldwide, and feature films, including Thumbsucker and Eternal Sunshine of the Spotless Mind; and he most recently wrote the theme to Showtime's United States of Tara, created by Steven Spielberg.

DeLaughter currently resides in Dallas, TX, with his wife and four children.


Our site was designed by Rolyn Barthelman and developed by the talented Paul Torres of Monk Design. He helped us realize every crazy idea we cooked up and contributed many of his own. If you have an interesting project you think he'd be well suited for, we encourage you to contact him. Please, just don't keep him so busy he can't still help us!!